
Through the years, American producers have sought inspiration from across the pond, taking Britain’s best shows and molding them to fit our cultural sensibilities. With a few notable exceptions, most of these shows fall flat in their execution. There are some things that can’t translate to a new audience. In recent years, reality and game shows have become the main area of adaptation. Every once in a while, the old ways crop back up, like in Fox’s new dramedy Best Medicine.
Based on the popular UK series Doc Martin, Best Medicine follows Dr. Martin Best (Josh Charles) a surgeon with a blunt demeanor who moves to the small fishing town of Port Wenn. He struggles to acclimate to small town life thanks in part to a cavalcade of wacky townsfolk. There’s his influencer assistant Elaine (Cree), the chatty town sheriff Mark (Josh Segarra), and his own aunt (Annie Potts). You better believe there’s a love interest, schoolteacher Louisa (Abigail Spencer), ready to melt his icy heart. It’s a concept we’ve seen on TV many times before, so why does it fall flat here?
For starters, Port Wenn lacks a personality. We’ve all heard jokes about cities as their own characters before, but for a show like this, we really need to see what makes this place special. This is ostensibly about a Niles Crane-type learning to love life in a small town, but the setting feels as generic as a Hallmark movie. It doesn’t help that the cases Dr. Best handles are less than engaging.
The first episode partly revolves around a sudden increase in men gaining breasts. This male boob crisis turns out to have a simple solution, and that becomes the show’s basic formula. A medical situation causes tension before the good doctor sets it right. I get it, this isn’t House. The medical problems are meant to be window dressing for the weekly slice of small town life. In execution, they feel like an excuse to draw the show out to an hour. Maybe it all stems back to the characters?
A series like Best Medicine thrives by providing a cast of quirky characters for us to fall in love with. While the cast is more than able, the material they’re stuck with is painfully conventional. The show is full of scenes of people explaining how they’re feeling. This happens with Louisa and Mark. We learn early on that they were set to be married before Louisa called it off. What follows are multiple scenes where both characters reveal their relationship history to Dr. Best, a complete stranger. The other townsfolk feel eccentric in ways that prove to be more grating than charming. This is most obvious with Elaine, who feels like another example of older writers trying and failing to write for Gen Z.
“Small town life isn’t for everyone,” a local says early in the first episode. Best Medicine fails at making a case that it’s for anyone. The townspeople seem to live there out of osmosis. That might be more true to reality, but it certainly isn’t the show’s intention. Viewers can find some cold comfort in the series’ cozy vibe, but you’re better off watching a Hallmark movie. Better yet, go turn on the original and see what all the fuss is about.
Best Medicine airs Tuesdays on Fox. Episodes stream the next day on Hulu.





